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Introducing Facebook Marketing Messages
Making the most of your Facebook page with TextIt.

In today's fast-paced digital world, staying connected with your audience is crucial for any business. Facebook, as one of the leading social media platforms, offers a plethora of tools to help businesses maintain this connection. One such tool is Facebook Marketing Messages (formerly referred to as Facebook Recurring Notifications). This innovative feature can transform the way businesses interact with their customers, offering a consistent and automated way to keep them informed and engaged.

What are Facebook Marketing Messages and why do we care about them?

Facebook restricts sending messages to contacts that have not sent you a message in the last 24 hours. This is fine when you are engaged in an ongoing dialogue, but how are we meant to reach people outside of this window? Enter Facebook Marketing Messages which allows businesses to send messages to their customers on a regular basis outside of the 24h window. These notifications are designed to keep users updated about new products, services, or any relevant information that a business wishes to share.

Key Benefits

  1. Consistent Engagement: By using TextIt to automate messages, businesses can consistently engage with their audience without manual intervention.

  2. Time-Saving: It saves time for businesses as they don't have to send individual messages to each customer.

  3. Personalized Experience: Recurring notifications can be personalized based on user preferences, offering a more tailored experience. Leverage your TextIt contact database and custom fields to tailor the experience for your customers.

  4. Increased Traffic and Sales: Regular updates can drive traffic to your website and potentially increase sales.

How to use Facebook Marketing Messages in TextIt

Setting things up only takes a few steps:

  1. Add a Facebook Channel: You'll need to connect a Facebook channel to your TextIt account. Simply click on New Channel, select Facebook, and follow the steps to add your channel.

  2. Request your contacts to opt in: This is what sets Facebook Marketing Messages apart from other types of messages. Your contacts have an opportunity to opt in to receiving ongoing messages from you in the future. These "opt-ins" are centered around a topic of your choosing. You can have as many opt-in topics as you like, but only contacts that opt in to each topic can receive future messages. Your contacts can opt out at any time. When your contacts message your page, you can use an action in a flow to request that your contacts opt in to future messages.

  3. Setup up triggers for when contacts opt in and out: When users opt in or out from inside Facebook Messenger, TextIt will fire a trigger to let you perform automated actions. You can configure triggers to run flows to add or remove contacts from an opted in group, update some contact fields, or whatever else you choose. See how to configure an opt-in and and opt-out trigger.

  4. Send messages using your opt-in: Once you have defined an opt-in topic and your contacts have opted in, you can now send them a broadcast using an opt-in.

Best Practices

  • Value Addition: Make sure each message adds value to your audience. Avoid spamming with irrelevant content.

  • Clear CTA: Include a clear call-to-action in your messages. This could be a link to your website, a product page, or a blog post.

  • Monitor and Adapt: Regularly monitor the performance of your notifications and make adjustments as needed.

Facebook Marketing Messages are a powerful tool for businesses looking to maintain regular contact with their audience. Combined with TextIt's power to personalize and automate these experiences you can maximize the value of contacts on your Facebook page.

If you have any questions or just want to run some ideas by the team, we are always happy to help.